Glossary

Definitions of the terms used in Deribfy documentation. One term, one definition, the same everywhere.

Scope: all site types.

Showcase website — A site type that presents a business without selling anything.

Online store — A site type that sells the merchant's own products, whose stock the merchant manages. Also called a store, a merchant site, or an e-commerce site.

Dropshipping store — A site type that sells products from a supplied catalogue, without the merchant holding any stock.

Print-on-demand — Manufacturing an item at the moment of the order, with a design applied to it. The design may be the merchant's or their customer's.

Preview — A private view of a site, restricted to its owner, before it goes live. It shows the site as it will be.

Publication — A site moving from private to public. It results from the subscription being activated.

Subscription — The single paid plan that puts a site online and keeps it there.

Deribfy address — The web address given to every site, available from publication, with no configuration.

Custom domain — A domain name belonging to the merchant, bought through Deribfy or brought by them.

DNS — The system that associates a domain name with where the site is hosted. Connecting one means adding records to it.

Propagation — The delay during which a DNS change spreads. From a few minutes to a few hours.

Sitemap — A file listing a site's pages, intended for search engines.

Structured data — Information added to a page in a format search engines understand: products, prices, frequently asked questions, address.

`llms.txt` — A plain-text file summarising a site, designed to be read by artificial intelligence systems.

AI visibility — A measure of a brand's presence in the answers of AI answer engines, expressed as a score out of 100.

Margin — The percentage added to the supply cost to obtain a selling price, in dropshipping.

Last verified: 2026-08-26